4 Common Mistakes Business Owners Make When Choosing a Name

Choosing the right name for your company is crucial. It’s what people will associate with your brand, and it should be something that will resonate with your target audience.

We’ve compiled a list of the most common mistakes business owners make when choosing a name for their company, as well as how to avoid them.

1) Not doing enough research on what customers are searching for.

2) Naming the company after yourself.

3) Using a trendy word or phrase in the name.

4) Choosing a long, complicated name.

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