As a company, your brand identity should bring around the feelings of belonging and confidence. This comes from creating an online community that interacts with others who feel the same way.
To create a strong brand, implement these 8 steps:
-Create an App or Website.
-Think about your idea for a campaign or advertising campaign.
-Power everything with practical visuals.
-Present social proof.
-Make it easy to engage with everyone who shares in the action.
-Devise content that captures your personality and is consistently high value (and create content at scale).
-Build trust by sharing details relentlessly.
-Have multiple personas that speak to different audiences and offer tailored messaging.