Tone is a styling sentiment and delivery that expresses a certain mood to your audience. In the world of content marketing, tone helps people understand how you want them to feel when they read what you write.
Tone also significantly impacts how people will perceive your brand across multiple channels like email marketing, social media and more. So it’s very crucial to consider it before even starting to write your content.
Benefits of perfect tone:
● The business material sounds similar to how you intended it to be
● It increases engagement for organizations that use it
● Your tone does not send mixed messages about what the brand promises
● Signs your audience off with a distinguished tone
Branding with Tone creates an editorial distinction between who they are vs. what they do – this will spark user engagement, which leads to growth in brand image. This can all be achieved when you use a tone in appropriate setting.