Branding is a complex process and it’s important to get the colors right. Choosing colors for your brand identity can be tricky, but there are some general guidelines you can follow when choosing color schemes that will make your brand stand out.
First, think about what emotions you want your brand to evoke and what values you want to communicate.
Second, choose a color scheme that is cohesive with other parts of your brand.
Third, consider how the colors will work in different mediums like print, web design and social media.
Fourth, don’t forget about the importance of contrast – if you’re going for a trendy look then make sure those colors pop off against each other!