Mail merge is a great addition to any live sales campaign. In fact, it doubles the success of your campaigns. Another way in which this marketing technique can help you succeed is how it helps you to narrow down the list of potential customers and identify leads that might need to be interrupted on a specific issue, who they may be more likely to listen if it’s communicated by live sales representatives.
It can be used in a variety of ways and it is not limited to just sending out email newsletters. Here are five amazing uses cases of mail merge that will change your job as a sales representative.
-Use mail merge to send customized emails to your clients:
Mail merge is a process by which a single piece of software sends one or more individually customized emails to its recipients. The sender needs to only fill out one form and the data will be used to generate personalized messages for each recipient. You can use mail merge to contact clients, send newsletters, and provide information about new products and services.
-Use mail merge to create personalized brochures for your clients:
Mail merge software can send personalized brochures or brochure-like documents to your customers on a mass scale. The software will create all the text in the document and place each customer’s information into their own personal copy.
-Create personalized thank you cards with the help of mail merge:
Mail merges are a great way to save time when it comes to composing personalized thank you cards. With just a little bit of data, you can have cards already addressed and ready to go in no time.
-Create personalized letters with the help of mail merge:
A mail merge takes a list of names and addresses and prints customized letters, documents or email messages.
-Create customized reports with the help of mail merge:
Mail merge helps to create customized reports with a template address.