Length of a domain name is perhaps one of the most important factors to consider.
The shorter your domain, the easier it is to remember and share on social media and in a traditional marketing campaign.
Imagine your domain name is a telephone number. You want it to be short, concise, and memorable. You want it to be easy to spell, so people can find you easily anytime, anywhere? Which of these names might be the best match for you?
www.domain.com
www.domain1.com
www.domain2.com
For sure, none of them are perfect…yet! Maybe all three are!
Keep your domain short and sweet, or extend with simplicity.