How to Establish Your Company’s Purpose? 5 Valuable Insights from Leading Brands

It is important to have a clear understanding of the company’s purpose and values, so that they can be communicated to the employees and customers.

Brand purpose can be defined as “the reason a company exists in the world.” It is what drives them. It is what inspires their employees, and it’s why people buy from them.

1) Nike: “To bring inspiration and innovation to every athlete in the world.”

2) Apple: “To enrich people’s lives through technology.”

3) Airbnb: “To make people feel at home anywhere.”

4) Google: “To organize the world’s information and make it universally accessible and useful.”

5) Starbucks: “To inspire and nurture the human spirit—one person, one cup, one neighborhood at a time”

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